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RellaRoo · Wichita Falls, Texas

Built in Wichita Falls. Made to be useful.

RellaRoo is the Texas company behind RooWeb, RooCrew and PocketJoey. Each one has its own name and its own website. Pick one below.

Our businesses

Our story

RellaRoo began in 2013 as a small consulting group in the Houston area, helping small and medium businesses with websites, hosting, domains and digital marketing. Today it is home in Wichita Falls, Texas, as the company behind RooWeb, RooCrew and PocketJoey.

Where the name comes from

RellaRoo is two family nicknames put together. Rella is our daughter and Roo is our niece, both names coined by Doug's wife. Every brand since has carried a little of it: RooWeb, RooCrew, and a joey for PocketJoey.

A note from the founder

I've worked in customer service and the technology that runs it since 1992. Over more than three decades, from building a help desk in Wichita Falls to leading customer care for an enterprise software company, one thing has held true: technology only matters if it helps someone take care of a customer.

Too often, small businesses are sold complicated, expensive tools that get in the way instead of helping them grow. RellaRoo began in 2013 as a small consulting group built to fix that, helping small businesses get more out of their websites, hosting and marketing without the headaches.

Today we're bringing RellaRoo back to those roots and widening the vision. RellaRoo is now the parent company for new businesses built here in Wichita Falls on that same idea.

I was born in Wichita Falls, and there's no place I'd rather build what's next than right here at home.

Doug LaBelle, founder

Doug LaBelle, founder of RellaRoo

Every RellaRoo company starts from the same place: technology should make it easier to take care of customers.